University of South Florida Social Marketing Conference 2018
Call for Abstracts due March 6, 2018
Interest in this roundtable session due early February 2018
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I am curating a roundtable session at the upcoming conference on Friday, June 29 in Clearwater Beach, FL to show the connection between health, environment and social change. Topics such as air quality, water quality, food security, emergency preparedness, conservation, vector-borne illnesses, etc. are of interest. Roundtable presenters need not only work at the intersection of health and environment but must have a social and behavior change campaign to highlight.
Reviewers favor abstracts on completed projects that clearly illustrate key elements of the social marketing approach:
- How formative research is used to make marketing decisions;
- Description of audience segmentation methods and results,
- Evaluations of comprehensive marketing programs.
See more details attached.