RFP: Evaluation of the Chesapeake Bay Program brand and creation of a CBP brand strategy
The Alliance for the Chesapeake Bay invites communications and/or marketing firms or professionals to submit proposals to assist the Chesapeake Bay Program (CBP) Communications Office in a comprehensive evaluation of the CBP brand and the creation of a brand strategy and visual identity standards for the CBP partnership. The Alliance for the Chesapeake Bay manages the CBP Communications Office and will lead the implementation of the brand strategy in order to consistently and effectively communicate the efforts of the CBP partnership.
The Alliance is seeking a professional brand, marketing or public relations firm or team to perform a comprehensive evaluation of the CBP brand identity by (1) conducting stakeholder research to understand current brand perceptions, (2) auditing the Chesapeake Bay Program’s existing brand to determine what implicit and explicit messages are being sent and how audiences perceive those messages, (3) creating a brand strategy and brand messaging that identifies key elements of the CBP brand, and (4) developing a standards manual that specifies methods staff and partners can use to uniformly and consistently raise awareness about the CBP and promote the value of the partnership. The Chesapeake Bay Program expects to retain its current name, tagline and logo.
Interested firms should reply with a proposal by August 25, 2017, to: Rachel Felver, CBP Communications Director, at firstname.lastname@example.org