Fundraising Essentials for Success Webinar Series from River Network (November 2017 — March 2018)

Is your organization too reliant on one or two sources of funding? Does fundraising rely too heavily on one person in your organization? Do you have untapped fundraising potential or unrealized donations? Is your Board underutilized or not yet fully engaged in fundraising? If you answered YES to any of these questions, take advantage of Fundraising Essentials for Success a series of fundraising webinars developed by River Network’s Leadership Development Institute.

Session 1 – Start Fundraising: An Introduction to Fundamental Strategies
Fundraising offers donors the opportunity to invest in the change they want to see in the world. At its core, fundraising is relationship-building with prospective donors (individuals, foundations, corporations, etc.). It takes time, and it takes knowledge about fundraising principals, ethics, and the donor cycle.

Session 2: The Fundraising Plan: Your Framework for Success
Did you know that having a fundraising plan is the #1 predictor of fundraising success? This session explores how to develop a focused, actionable fundraising plan with measurable benchmarks, a designated timeline, and personal accountability.

Session 3: All In! How to Fundraise as a Team
Fundraising is a team effort. There are separate and distinct roles for each member of the team, which can be blurred, depending on the organization. This session explores board and staff fundraising responsibilities; the role of the development committee; the time and energy involved in each step of the fundraising cycle; and common fundraising mistakes.

Session 4: Making “the Ask”- From Prospecting to Follow-Up
This session breaks down the process of soliciting a gift from a major donor from prospecting (identifying and ranking potential donors); to getting an appointment with the donor; to prepping for the visit; to the actual “ASK” and all-important follow-up actions after solicitation.

Session 5: Fundraising 2.0: New Tactics and Technology
This session focuses on new ways to cultivate and engage donors such as online fundraising, giving days, collaborative fundraising with other organizations, crowdsourcing, peer-to-peer fundraising, planned and sustained giving, workplace giving, and more. 

This webinar series is FREE to current dues-paying members of River Network!
To learn more and to sign up, visit