Join the Social Marketing Association of North America (SMANA) and Westat on Monday, April 29 from 5:30 pm – 7:30 pm for an evening of networking and discussion with fellow social marketers and behavior change colleagues.
This event will feature a moderated panel of experts who will cover how to integrate digital media into your social marketing strategy. Learn what things to consider as you plan your initiative, such as approaches to content and audience use patterns; how to engage online influencers for both paid and earned marketing efforts, and finally, how to set realistic and measureable goals and evaluate your initiative’s performance against industry benchmarks.
The discussion will be moderated by Dr. Amelia Burke-Garcia, the Director of the Center for Digital Strategy & Research at Westat, a research and communications firm located in Rockville, Maryland. Our speakers will include other colleagues from Westat and the online influencer network, Women Online.
- Theme: Making Digital a Part of Your Social Marketing Strategy: A Moderated Discussion
- Date: April 29, 2019
- Time: 5:30pm-7:30pm
- Location: Westat Conference Center, 1600 Research Blvd, Rockville, MD 20850
- Getting there: Parking is plentiful right outside of the building as well as several parking garages. Driving is really the best option, but the closest metro stop is Shady Grove (red line) which is about a 10-15 Uber or Lyft from our office. A campus map is here. To Research and Twelve Oaks buildings: Turn right: Research Blvd. Research Plaza (1445 Research Blvd.) on right; Twelve Oaks (1450, 1500, and 1550 Research Blvd.), Research (1600 and 1650 Research Blvd.), and RB (1700 Research Blvd.) buildings on left. To Conference Center: Turn right: Research Blvd. Continue ¼ mile. Turn left at the traffic light into 1600 Research Blvd. parking lot. Follow the signs for Conference Center parking.
- Room: RW5-A
- Agenda: 5:30-5:45pm – Attendees gather, get snacks and drinks; 5:45-6:00pm – Introductions by host and SMANA; 6:00-6:15pm – Session 1: Planning Your Initiative; 6:15-6:30pm – Session 2: Innovative Strategies to Consider; 6:30-6:45pm – Session 3: Metrics Evaluation; 6:45-7:00pm – Discussion and Questions; 7:00-7:30pm – Thank you by SMANA and Networking
This event is free and open to all. Snacks and drinks will be provided.
We welcome change agents from all sectors – social marketers, behavioral scientists and economists, conservation psychologists, environmental educators, behavior change communicators, entertainment educators, health communicators, design thinkers and the list goes on. If you are working to improve your community or a societal issue – join us!