Join us to discuss the results of our 2024 End-of-Year Appeal workshop series led by WaterGrass. We coached five groups through the appeal process from beginning to end. Two of the participants, Arizona Trail Association and Lakeshore Natural Resource Partnership, will talk about their choices for structuring their appeals, what worked and what didn’t, and what they’ll try next time.
Sign up here.
Some preliminary take-aways:
- WaterGrass groups were pleasantly surprised by the results of 2024, since we’d expected inflation and the bitter political atmosphere to take a toll on donors.
- Snail mail still rules, especially when it comes to large donations.
- Outreach to lapsed donors produced surprising results. Was it the COVID effect?
We hope you’ll join and share your own organization’s experience with this year’s appeal. The end of 2024 was tumultuous, 2025 looks similar, and undoubtedly all fundraisers will need to adapt.
