This workshop is designed for people who need to communicate with public audiences about water resources, watershed management, and land conservation.
Water Words That Work Training Description:
Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your outreach. This course provides unique insights into what words and pictures turn your audience on, and off.
• Part 1. The Perils of Preaching to the Choir. You will discover how to spot the signs of “preaching to the choir” and recognize when you are sending messages that miss the mark or antagonize your audience.
• Part 2. The Environmental Message Method, Steps 1-4. You will learn a proven step-by-step method to translate professional-caliber information into messages for the general public.
• Part 3. The Environmental Message Method, Steps 5 and 6. You will discover techniques for getting others to vouch for you, and you will learn how to scientifically measure how easy or difficult your writing is to read.
Why you should attend:
For those who train in different disciplines, environmental writing for everyday citizens can be a frustrating challenge, but the Water Words That Work message method makes it much easier to succeed. It’s designed to turn those blank stares into nodding heads – to turn passive “environmental awareness” into pro-environmental behavior. Eric Eckl’s methods will help you create and deliver messages that will reach your target audience and inspire them to action.
There is a $10 fee for the workshop; payment options are on the Registration page. Due to social distancing protocols, there will be a limit on workshop attendees and masks will be required inside the BRCC Plecker Center.
A boxed lunch will be provided for attendees as well as water and light refreshments. Please BYO coffee or morning beverage.
For any questions about the workshop, please contact Hunter Moore at hunter@cspdc.org or at 540-885-5174 x118.
