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Kacey Wetzel added a new Resource in Stormwater Outreach

Posted May 8, 2013

Social Marketing Plan template

template to help design a social marketing campaign

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Kacey Wetzel added a new Resource in Stormwater Outreach

Posted May 8, 2013

SM part IV – Nancy Lee

SM presentation prepared by Nancy Lee

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Kacey Wetzel added a new Resource in Stormwater Outreach

Posted May 8, 2013

SM part II – Nancy Lee

SM training presentation prepared by Nancy Lee

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Kacey Wetzel added a new Resource in Stormwater Outreach

Posted May 8, 2013

SM part II – Nancy Lee

Training presentation for SM prepared by Nancy Lee

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Kacey Wetzel added a new Resource in Stormwater Outreach

Posted May 8, 2013

SM part I – Nancy Lee

Part one of four of a social marketing training conducted by Nancy Lee

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Kacey Wetzel added a new Resource in Stormwater Outreach

Posted April 4, 2012

Hands-On Social Marketing: A Step-by-Step Guide

This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.

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Kacey Wetzel added a new Resource in Stormwater Outreach

Posted April 4, 2012

Cause Marketing

Cause-related marketing programs not only enhance a company‚Äôs image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer…

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Kacey Wetzel added a new Resource in Stormwater Outreach

Posted April 4, 2012

Cause Related Marketing

Cause Related Marketing’s time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. ‘Cause Related Marketing’…

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Kacey Wetzel added a new Resource in Stormwater Outreach

Posted April 4, 2012

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy

This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as “This is your…

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Kacey Wetzel added a new Resource in Stormwater Outreach

Posted April 4, 2012

Social Marketing: Improving the Quality of Life

This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten…

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