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Stormwater Outreach
Resources and TA for stormwater outreach programs
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added a new Resource in Stormwater Outreach
Posted May 8, 2013
added a new Resource in Stormwater Outreach
Posted May 8, 2013
added a new Resource in Stormwater Outreach
Posted May 8, 2013
added a new Resource in Stormwater Outreach
Posted May 8, 2013
added a new Resource in Stormwater Outreach
Posted May 8, 2013
SM part I – Nancy Lee
Part one of four of a social marketing training conducted by Nancy Lee
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Hands-On Social Marketing: A Step-by-Step Guide
This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Cause Marketing
Cause-related marketing programs not only enhance a company’s image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Cause Related Marketing
Cause Related Marketing’s time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. ‘Cause Related Marketing’…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as “This is your…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing: Improving the Quality of Life
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten…