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Stormwater Outreach
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added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing: Strategies for Changing Public Behavior
From the “pro” movements such as literary campaigns and voter registration drives to the “anti” programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target beneficiaries….
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
This important book offers a revolutionary approach to solving a range of social problems–drug use, smoking, unsafe sex, and overpopulation–by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to “buy” safe sex practices. This successful approach is based on Alan R….
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing in the 21st Century
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing: Influencing Behaviors for Good
Social Marketing, Third Edition is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Applied Environmental Education and Communication
A quarterly peer-reviewed journal, and the first in environmental communication.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing Quarterly
This is a quarterly journal and is the only scholarly periodical in the field.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing Resources: Core Resources
The list serve is a forum for talking about social marketing research, practice, and teaching. It was founded by Alan Andreasen at Georgetown University, one of the leaders in the area of social marketing. People participate from across the United States and many other countries, and represent a variety of disciplines.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Sampling and Data Analysis Protocols for Mid-Atlantic Tidal Tributary Indicators
Protocols for water quality monitoring.
added a new Resource in Stormwater Outreach