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Sasha Land

Sasha Land added a new Resource in

Posted June 3, 2009

Global Warmings Six Americas 2009: An Audience Segmentation Analysis

One of the first rules of effective communication is to “know thy audience.” Climate change public communication and engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and political reasons for acting – or not acting – to reduce greenhouse gas emissions. This report identifies Global Warming’s…

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