added a new Announcement in Chesapeake Network
The Capacity Building Initiative is a program of the Chesapeake Bay Trust and the Chesapeake Bay Funders Network. The initiative aims to increase the organizational effectiveness of watershed or other similar organizations that work to advance the restoration and protection of the Chesapeake Bay and Coastal Bays. Through this opportunity, grants will be provided to…
Worksheets to help define important elements of a behavior change campaign
worksheets to help plan a successful behavior change campaign
template to help design a social marketing campaign
SM presentation prepared by Nancy Lee
SM training presentation prepared by Nancy Lee
Training presentation for SM prepared by Nancy Lee
Part one of four of a social marketing training conducted by Nancy Lee
This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
Cause-related marketing programs not only enhance a company’s image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer…
Cause Related Marketing’s time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. ‘Cause Related Marketing’…
This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as “This is your…
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten…
From the “pro” movements such as literary campaigns and voter registration drives to the “anti” programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target beneficiaries….
This important book offers a revolutionary approach to solving a range of social problems–drug use, smoking, unsafe sex, and overpopulation–by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to “buy” safe sex practices. This successful approach is based on Alan R….
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied…
Social Marketing, Third Edition is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and…
A quarterly peer-reviewed journal, and the first in environmental communication.
This is a quarterly journal and is the only scholarly periodical in the field.
Slideshow about Social Media and Social Marketing.
The list serve is a forum for talking about social marketing research, practice, and teaching. It was founded by Alan Andreasen at Georgetown University, one of the leaders in the area of social marketing. People participate from across the United States and many other countries, and represent a variety of disciplines.
Protocols for water quality monitoring.
An online community for social marketers.
Resources for specific environmental topics.
Includes databases, case studies, and strategies to foster sustainable behavior.
Site has basic introduction to cause marketing.
Information abotu social marketing training and public health initiatives. The National Training Collaborative for Social Marketing is working to improve the integration of Social Marketing into public health initiatives by providing Social Marketing training and support to health promotion directors throughout the United States.
An online information library dedicated to public service advertising.
Searchable database with social marketing resources. The National Center for Mental Health Promotion and Youth Violence Prevention (National Center) provides training and technical assistance (TA) to 176 Safe Schools/Healthy Students (SS/HS) and six Project LAUNCH grantees. The mission of the National Center is to strengthen grantees’ capacity in achieving their goals by offering services to…
A blog about environmental awareness. Water Words That Work, LLC helps nature protection and pollution control organizations professionalize and modernize their communications. Let us help you succeed with your next fundraising, issue advocacy, or pollution prevention campaign! Depending on your needs, Water Words That Work can serve as a coach, a consultant, or as full-service…
Website that assist with “changing the public conversation about social problems”
The Nonpoint Source (NPS) Outreach Toolbox is intended for use by state and local agencies and other organizations interested in educating the public on nonpoint source pollution or stormwater runoff. The Toolbox contains a variety of resources to help develop an effective and targeted outreach campaign.
An interactive tool to help nonprofits make smart communications choices.
Social marking information regarding influencing behaviors for good, principles for success, and descriptions of steps in planning process.
Outline breakdown for implementing a social marketing effort.
Outline breakdown with additional links to tools for implemeting a social marketing effort.
Fear Appeals Research