The Chesapeake Network is a site for sharing resources, webinars, events, jobs, and more, hosted by the Alliance for the Chesapeake Bay. Join today to stay connected and up to date on watershed wide information.
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Kacey Wetzel
added a new Announcement in Chesapeake Network
Posted February 4, 2017
Capacity Building Grant Program Now Open
The Capacity Building Initiative is a program of the Chesapeake Bay Trust and the Chesapeake Bay Funders Network. The initiative aims to increase the organizational effectiveness of watershed or other similar organizations that work to advance the restoration and protection of the Chesapeake Bay and Coastal Bays. Through this opportunity, grants will be provided to…
added a new Resource in Stormwater Outreach
Posted May 8, 2013
Barrier and benefits worksheets
Worksheets to help define important elements of a behavior change campaign
added a new Resource in Stormwater Outreach
Posted May 8, 2013
Social Marketing Planning Worksheets
worksheets to help plan a successful behavior change campaign
added a new Resource in Stormwater Outreach
Posted May 8, 2013
added a new Resource in Stormwater Outreach
Posted May 8, 2013
added a new Resource in Stormwater Outreach
Posted May 8, 2013
added a new Resource in Stormwater Outreach
Posted May 8, 2013
added a new Resource in Stormwater Outreach
Posted May 8, 2013
SM part I – Nancy Lee
Part one of four of a social marketing training conducted by Nancy Lee
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Hands-On Social Marketing: A Step-by-Step Guide
This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Cause Marketing
Cause-related marketing programs not only enhance a company’s image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Cause Related Marketing
Cause Related Marketing’s time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. ‘Cause Related Marketing’…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as “This is your…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing: Improving the Quality of Life
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing: Strategies for Changing Public Behavior
From the “pro” movements such as literary campaigns and voter registration drives to the “anti” programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target beneficiaries….
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
This important book offers a revolutionary approach to solving a range of social problems–drug use, smoking, unsafe sex, and overpopulation–by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to “buy” safe sex practices. This successful approach is based on Alan R….
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing in the 21st Century
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing: Influencing Behaviors for Good
Social Marketing, Third Edition is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Applied Environmental Education and Communication
A quarterly peer-reviewed journal, and the first in environmental communication.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing Quarterly
This is a quarterly journal and is the only scholarly periodical in the field.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing Resources: Core Resources
The list serve is a forum for talking about social marketing research, practice, and teaching. It was founded by Alan Andreasen at Georgetown University, one of the leaders in the area of social marketing. People participate from across the United States and many other countries, and represent a variety of disciplines.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Sampling and Data Analysis Protocols for Mid-Atlantic Tidal Tributary Indicators
Protocols for water quality monitoring.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
added a new Resource in Stormwater Outreach
Posted April 4, 2012
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Fostering Sustainable Behavior: Community-Based Social Marketing
Includes databases, case studies, and strategies to foster sustainable behavior.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
added a new Resource in Stormwater Outreach
Posted April 4, 2012
National Training Collaborative for Social Marketing
Information abotu social marketing training and public health initiatives. The National Training Collaborative for Social Marketing is working to improve the integration of Social Marketing into public health initiatives by providing Social Marketing training and support to health promotion directors throughout the United States.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
PSA Research Center
An online information library dedicated to public service advertising.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
National Center for Mental Health Promotion and Youth Violence Prevention
Searchable database with social marketing resources. The National Center for Mental Health Promotion and Youth Violence Prevention (National Center) provides training and technical assistance (TA) to 176 Safe Schools/Healthy Students (SS/HS) and six Project LAUNCH grantees. The mission of the National Center is to strengthen grantees’ capacity in achieving their goals by offering services to…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Water Words That Work
A blog about environmental awareness. Water Words That Work, LLC helps nature protection and pollution control organizations professionalize and modernize their communications. Let us help you succeed with your next fundraising, issue advocacy, or pollution prevention campaign! Depending on your needs, Water Words That Work can serve as a coach, a consultant, or as full-service…
added a new Resource in Stormwater Outreach
Posted April 4, 2012
FrameWorks Institute
Website that assist with “changing the public conversation about social problems”
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Nonpoint Source (NPS) Outreach Toolbox
The Nonpoint Source (NPS) Outreach Toolbox is intended for use by state and local agencies and other organizations interested in educating the public on nonpoint source pollution or stormwater runoff. The Toolbox contains a variety of resources to help develop an effective and targeted outreach campaign.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Social Marketing: Quick Reference Guide
Social marking information regarding influencing behaviors for good, principles for success, and descriptions of steps in planning process.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Community Tool Box: Implementing a Social Marketing Effort
Outline breakdown for implementing a social marketing effort.
added a new Resource in Stormwater Outreach
Posted April 4, 2012
Community Tool Box: Implementing a Social Marketing Effort
Outline breakdown with additional links to tools for implemeting a social marketing effort.
added a new Resource in Stormwater Outreach