Posted 4 months, 1 week ago
RFP: Evaluation of the Chesapeake Bay Program brand and creation of a CBP brand strategy
The Alliance for the Chesapeake Bay invites communications and/or marketing firms or professionals to submit proposals to assist the Chesapeake Bay Program (CBP) Communications Office in a comprehensive evaluation of the CBP brand and the creation of a brand strategy and visual identity standards for the CBP partnership. The Alliance for the Chesapeake Bay manages the CBP Communications Office and will lead the implementation of the brand strategy in order to consistently and effectively communicate the efforts of the CBP partnership.
The Alliance is seeking a professional brand, marketing or public relations firm or team to perform a comprehensive evaluation of the CBP brand identity by (1) conducting stakeholder research to understand current brand perceptions, (2) auditing the Chesapeake Bay Program’s existing brand to determine what implicit and explicit messages are being sent and how audiences perceive those messages, (3) creating a brand strategy and brand messaging that identifies key elements of the CBP brand, and (4) developing a standards manual that specifies methods staff and partners can use to uniformly and consistently raise awareness about the CBP and promote the value of the partnership. The Chesapeake Bay Program expects to retain its current name, tagline and logo.
For more details, view the full RFP (Chesapeake Bay Program Branding Strategy RFP) or visit www.chesapeakebay.net/what/grants
Interested firms should reply with a proposal by August 25, 2017, to: Rachel Felver, CBP Communications Director, at email@example.com
Posted 1 year, 10 months ago
RFP to support the creation of a Strategic Communications Plan for the Chesapeake Bay Program
The Alliance for the Chesapeake Bay invites communications, and/or marketing firms or professionals to submit proposals to assist the Chesapeake Bay Program (CBP) Communications Office in its outreach, information gathering, research, and synthesis efforts in support the creation of a five-year strategic communications plan for the work of the CBP partnership. The Alliance for the Chesapeake Bay manages the CBP Communications Office and will lead the development and implementation of the strategic communications plan in order to better support the communications needs and priorities of the CBP partnership.
The Alliance is seeking a facilitator to support the CBP Communications Office in its effort to create a strategic communications plan that supports both the priorities of the CBP partnership and the goals and outcomes of the Chesapeake Bay Watershed Agreement by (1) interviewing key stakeholders and conducting specific audience focus groups, (2) creating an overarching vision and objectives for the Communications Office, and (3) determining short- and long-term priorities and tools needed for achieving that vision.
The RFP is attached and can also be downloaded from the CBP website (http://www.chesapeakebay.net/rfps). Interested firms should reply with a proposal by February 16, 2016.
Please contact Stephanie Smith, Interim CBP Communications Director, with any questions at firstname.lastname@example.org or (410) 267-9881
View the Strategic Communications Plan RFP (PDF)
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